brands that connect evoke emotion

Celebrate Pride 2019

Lady Terpene celebrates with the best California Cannabis.

Cannabis Cares

The values that ushered in the cannnabis industry can create lasting brand equity. Goodwill advertising allows for an authentic connection to consumers.

Health community & lifestyle

bud prices are falling cannabis brand equity is rising

Cannabis brands need to put the customer first. Your communications from social media to email should  provide responsive customer service and increase customer satisfaction.

Appellations & Cannabis Marketing

Employee Advocacy programs

To garner investment, increase social media reach, & increase employee commitment, cannabis brands are well served by employee advocacy.,

Cannabis Tourism

Partners in growth

The distributor and brand relationship will continue to evolve. It is important to coordinate marketing communications efforts. 

Look to the future

Creating Brand Equity Means Buying Market Share

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The next ten years will be a struggle of resource allocation in the cannabis industry. Investment in expensive means of production and infrastructure will be continually weighed against market share & branding. In the end a commodity always faces downward pressure on cost but brands act as a vehicle for growth. Return on investment over the long run will be directly tied to sustainable brand equity. Capturing the hearts of consumers through lifestyle integration and esteem will propel sales. We have an awesome responsibility to show cannabis' place in people's lives. The cannabis community is growing & its our responsibility to welcome them home.

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