Look to the future
Creating Brand Equity Means Buying Market Share
The next ten years will be a struggle of resource allocation in growth industries. Investment in expensive means of production and infrastructure will be continually weighed against market share & branding. In the end brands act as a vehicle for growth. Return on investment over the long run will be directly tied to sustainable brand equity. Capturing the hearts of consumers through lifestyle integration and esteem will propel sales. We have an awesome responsibility to show our brand's place in people's lives. As our communities grow it is our responsibility to welcome them home.
